Fantasy e-sports leagues have emerged as some of the most important parts of the broader iGaming landscape. It acts as a catalyst which encourages the growth of the iGaming industry. Similar to other iGaming sectors like Rummy and Poker, fantasy e-sports have gained a large player-base, which is dependent on the real-time sport events and their outcome.
Overview of Fantasy e-Sports leagues
Fantasy eSports poses a greater opportunity for individuals to participate in eSports leagues. In fantasy e-sports, participants are allowed to make their virtual team. iGaming sectors like fantasy e-sports leagues and playing online rummy both need exceptional predictability skills. Hence, these skills allow players to engage more deeply with the games and strategize their contribution in-game.
Fantasy E-Sports Game Growth
Driven by technological improvements over recent years and a higher internet penetration rate, iGaming is experiencing substantial growth. People who want to watch traditional sports like cricket and football also take part in fantasy e-sports.
How are iGaming Platforms Expanding into Fantasy e-Sports?
The rise of iGaming has not just been a result of entertainment. iGaming enables players to compete at higher levels. Just like playing online rummy tournaments by downloading rummy apps, fantasy e-sports are also enhancing their opportunities to attract non-players by partnering with different sports leagues globally. Collaborating with professional iGaming teams, Fantasy eSports platforms are now expanding their reach.
Cross-platform promotions
Fantasy E-Sports platforms promote themselves using social media and affiliate marketing to target non-players effectively. Prominent fantasy e-sport platforms like Dream11 and My11Circle have a prominent presence in sports leagues, promoting themselves and their fantasy e-Sports platforms.
Regulatory Compliance
Since fantasy e-sports are considered a game of skill, the need for regulatory compliance comes into the picture. The iGaming platforms are expanding into Fantasy e-sports leagues while complying with the local jurisdictions. This gives extra authenticity to the platform and enhances trust among the players.
How do E-Sports Leagues involve non-players?
Non-players are included in the E-sports category by reading articles and creating engaging content about the e-sports leagues. Over time, an increased number of non-gamers joined fantasy e-sports leagues which advocated for the popularity of the game.
Accessibility without Needing Gaming Experience
Non-players can join in fantasy eSports gaming without requiring any prior gaming experience, unlike other types of iGaming which requires at least a little prior gaming experience. For example, playing online rummy requires players to know the rules of the game thoroughly. Conversely, to join fantasy e-sports games, no prior gaming experience is required.
Fantasy e-Sports as Entertainment and Competition for Casual Users
In most parts of the world, sports leagues are mostly played for entertainment. Hence, non-players, who have very little to no idea about iGaming, can actively engage in fantasy e-sports. In addition, many casual gamers join fantasy e-Sports leagues to fulfill their curiosity for the game.
Gamification for general Sports Fans
Gamification also helps to attract non-players to the fantasy e-sports league games. For general sports fans, these e-sports games provide opportunities by involving them in in-game quizzes, and contests. In addition, leaderboard ranking and badges can also be given to recognize their participation in the fantasy e-sports league.
In iGaming, gamification plays a crucial factor in expanding the audience base and attracting new players. Other types of iGaming like playing online rummy would allow non-players to spectate games initially. This way, non-players understand the game rules and then eventually download rummy apps to play online rummy games.
How does the Expansion of E-Sports and iGaming audiences increase?
Unlike other iGaming platforms like playing rummy online, the expansion of eSports has been expanding its reach among sports enthusiasts and interested players.
Reducing the Differences between e-sports viewing and interactive gameplays
Participants now can actively view the e-sport matches and can often take part in the interactive gameplays. For example, quizzes during the gameplay allow high engagement of the viewers and participants in the game.
Fantasy-based content: Creating watch parties, Team Analysis, and Influencer Picks
The fantasy e-sport leagues are promoting themselves to a wider audience around the world. For example, creating watch parties during live matches will involve more people who can enjoy the game. Moreover, this way fantasy gamers will be aware of the in-game events.
E-sports brands engaging new audiences
E-sports brands make partnerships with famous sports leagues, capturing new audiences to the fantasy leagues tied to real-world game-events. This way, the non-players can also be targeted, increasing the brand visibility further.
Sometimes, e-sports companies offer lucrative joining bonuses to the players, which many non-players find attractive. Thus, fantasy e-sports companies can convert non-players into active players.
Conclusion
Fantasy e-sports leagues are enhancing their presence in terms of attracting non-players by providing them with unique in-game experiences. Since most of the fantasy eSports platforms are easily accessible, it becomes easy for the e-sports platforms to expand the projected audience base. At first, non-players substantially interact with the fantasy e-sports platform as general sports fans. Later, like other iGaming types, join the platform to compete with real-time players.
